The way we market continues to change, as technology increases and customers crave more personalized content.
Some of the trends you can expect to see in 2023 include:
Visual Content – Research shows that customers respond better to visual content versus plain content. Pinterest and Instagram are proof of this. In particular, video content is growing rapidly. In fact, 84% of consumers purchase a product after watching a video, research shows. Live video is even more successful. People will spend three-times more time watching a live video than a pre-recorded one.
Employee Engagement– In addition to personalized marketing, customers are wanting more positive employee engagement. They expect that a company’s employees are knowledgeable about the products and willing to help with any questions they may have. If they are not, 46% of customers will abandon the brand. And if those employees have a bad attitude, it’s a deal breaker.
Conversational Marketing – Gone are the days of formal marketing, ma’am! In today’s day and age, consumers appreciate a conversational tone when being marketed to. This approach feels more welcoming and relatable to customers,which is great because when a customer’s guard is down, it is easier to sell to them.
Integrated Online-Offline Customer Experience – Brick and mortar stores continue to struggle as consumers look to shop online. With this in mind, more brick and mortar stores are changing their model to include an online component. That may include the ability to order online and ship to home or order online and pickup in-store.
Push Notifications – Push notifications continue to grow in popularity. Once taboo in certain industries, like healthcare, it is now widely-acceptable among industries. With more and more distractions for consumers, push notifications can be a helpful tool for both the consumer and marketer. In fact, push notifications help businesses connect with 80$ of Android users and 50% of iOS users.
Artificial Intelligence (AI)- Artificial Intelligence involves using computer algorithms to determine which search results, ads, and social posts are displayed to certain individuals. Artificial intelligence is making marketing smarter by connecting consumers to the right products and messages to suit their needs.
A Focus on Customer Retention – Customer retention is so important! Repeat customers tend to spend 67% more than new customers. Therefore, marketing to this crowd is less-expensive than marketing to a brand new consumer.
As the year comes to an end, now is the time to think about your marketing strategy for 2023. When you do, keep these items in mind.
