As we gear up for the summer season, businesses are getting ready to host a variety of events, from conferences and presentations to fairs and festivals.
When it comes to hosting events, marketing is very important. While the marketing leading up to the event is usually handled, day-of collateral is often overlooked.
It’s important to include signage to be displayed during the event. These items often help to catch last-minute attendees; as well as improve the user experience.
Imagine attending an event on a large property, such as a college campus, and having no inkling as to where you are supposed to go. Event signage can help alleviate these types of issues and keep the attendee stress-free.
What types of signage should I utilize?
Banners
Banners are great for events, as they come in a variety of types and sizes. Pull-up banners are a popular choice because they are portable and easy to set up (no install needed). These often complement a vendor booth or are placed at the entrance of an event. For larger events, large vinyl hanging banners can be a great addition. They can be hung high, even above a street, so passersby can easily see the sign and the event details.
A-Frames
A-Frames, or sandwich boards, are a great way to direct guests to your event. You might choose to use them outside to indicate where to park. If you use directional arrows on your signs and stage them at every corner, then your guests will always know which lot to park in. A-Frames can also be used indoors, for the same purpose.
Floor stickers
Floor stickers are another way to direct your guests where to go. Guests will be able to navigate through the building to find the exact location/room of the event by following directional arrows on the floor. Floor stickers can also be used to create interactive elements for your event. For example, you might create “selfie spot” stickers that show guests where to stand for a great photo op!
Oversized Signs
Don’t forget to utilize oversized signs, which can be displayed against a wall or on an easel. Foamcore material is good for single-day events, as they are a low-cost option. For signs you wish to reuse, look into PVC material, which is stronger and longer lasting.
As you plan your next event, don’t forget to contact EBC Printing and make day-of signage part of your marketing plan! Improving the guest experience will lead to a successful event.
