Seasonal marketing campaigns are a great way to boost customer engagement. Summer presents many fun possibilities for creative marketing. Whether it be sponsoring an outdoor event, adding a splash of color to your marketing, or offering a summer sale, your company is sure to sizzle.
Sponsor a Summer Event
Summer is a popular season for events, especially fairs and festivals, since kids are out of school and families are able to stay out longer. Consider sponsoring your local fair for a unique opportunity to promote your business to the community.
Fair sponsorships typically include a vendor booth, logo inclusion in the event program, banner displays near top locations, and announcements over the loudspeaker. By splashing your business throughout the fair, you are bound to catch some new eyes. If you choose to hand out a special promo code to visitors who stop by your booth, you will also be able to track who and how many new customers you captured. If you are local to the Lehigh Valley, here are some events to consider.
Refresh Your Signage
A new season is a great reminder to swap out your signage. For summer, think of a fun palette with bright colors and accents to draw customers’ eyes your way. Consider adding outdoor flags to your storefront. This can help your business stand out from those nearby. Flags will add an extra element and make your storefront more memorable.
Giveaway Summer-Theme Promo Items
Offering a free item to customers is one way for them to remember you. (People love freebies!)
What’s great is that many summer-themed promo items are not only fun, but are practical too! Think about giving out logo sunglasses, baseball caps, lip balm, sunscreen, beach pails, or beach balls.
When offering a promo item that customers will actually use, they will think of your company every time they pull it out! For affordable promotional items, click here to shop now.
Offer Summer Sales
Your company may have deadstock or past seasonal items that need to be sold. These items are called retail items. You want to get rid of them. Offering a Summer Sale is a great way to get customers to purchase these items. Don’t forget to have fun with it by utilizing summer-themed keywords like: “sizzling,” “hot,” etc.
It’s only June – it’s not too late to implement some of these summer strategies into your marketing efforts!