In 2019, EBC Printing transformed their website into an e-commerce platform. Over the years and through the company’s growth, they’ve expanded on their online services. They now offer online editors and custom web portals for their customers, in addition to their online storefront.
EBC Printing understood the importance of having an online store as more customers shifted from physical stores to shopping online.
E-commerce has become the preferred way to shop due to its accessibility and convenience. It offers the ability to shop at any time and from anywhere. For a busy individual, this is a great time saver as it means no picking up the phone to place an order and no traveling to a storefront.
In many cases, shopping online also allows shoppers to find better pricing since the automated systems they use allow for quicker pricing comparisons. These same systems also provide customers with more personalization options when they build and complete their profiles, allowing the business to tailor products and services specifically to that customer.
Though e-commerce is a great tool, it doesn’t come without disadvantages. When dealing with the internet, there is always a risk of privacy and safety, including credit card fraud and hacking. Some customers may not trust online shopping, especially some older people who may not be used to technology. However, certain items are difficult to buy online and require physical inspection due to fear and the need for sensory experience.
Both in-person and e-commerce business models have their own perks and luckily, businesses don’t have to choose just one. In fact, utilizing both models together might just be the perfect balance. It was for EBC Printing.
In addition to ebcprinting.com and ebcpromo.com, EBC Printing offers in-person meetings and a physical location. They also offer online pickup for customers who use their online shop, bridging the gap between in-person and online shopping.
Though the world of e-commerce is ever-changing, there is one thing that is undeniable. It will continue to boom for the unforeseeable future.