A business’s approach to the holiday season should be multifaceted. As the seasons change, it’s always important to look at different ways to market your business. You can do this in many ways, such as offering a holiday sale, hosting an event, or running a seasonal campaign. These tactics are likely to increase your sales over the holiday season.
Besides gaining new customers and making more money, it’s crucial to appreciate and thank existing clients for their support. The holiday season is a wonderful time to do this. A simple greeting card or small gift can go a long way.
Marketing Your Business This Holiday Season
If your company wants to do something special for the holidays, you’ll need marketing materials to spread the word. Posters, rack cards, and signs are the most important pieces needed to reach your audience.
Hang posters on your window for people to see. Give out rack cards to people or leave them at other businesses for people to take. You can use signs for many purposes, such as advertising the event and providing day-of signage (directional signs, parking signs, etc).
When making holiday marketing materials, use holiday colors (like red, green, and gold) but keep your own branding.
Besides marketing materials, you can also give a free promotional item as a small gift when making a purchase. This can be a nice way to thank your customer and they are likely to remember the fun and festive gesture.
When looking for a gift to offer, there are many different products to choose from. Ornaments are a great choice during this time of year. They are cost-effective for you and fun for the customer…and every time they look at their tree, they will be reminded of your company! We offer a variety of ornaments on ebcpromo.com; our favorites include the Die Cast Snow Globe Ornament, Gingerbread Man Ornament, and Ugly Christmas Sweater Ornament.
Giving Thanks with Holiday Greeting Cards & Corporate Gifts
The holiday season is a great time to express thanks for your clients and/or customers. Sending a greeting card is an easy way to express your gratitude. If it is a larger client you are reaching out to, you might choose to send a corporate gift as well.
Sending holiday greeting cards is a great way to say thanks and to remain top of mind. In the digital era, a physical card adds a personal touch that emails and web messages lack.
Creating your custom card is easy – at EBCPrinting.com, you can upload a design or create your own with our online editor. Remember to include your logo or company name on the card and don’t forget to write a personal message inside!
You can also shop a variety of pre-designed cards at ebcpromo.com.
Corporate gifting helps build brand recognition and loyalty by giving customers an experience that sparks an emotional connection. This type of gifting is especially important for top customers and clients, as you want them to keep coming back.
Offering a gift reminds your customer that there is a person behind the logo.
The best gifts are ones with a purpose – people want something that they can use. Some common ones include edibles (candy, popcorn, cookies, etc), mugs and cups, and blankets.
See some of our favorites below:
This festive plaid 10″ tall tower of treats is filled with an array of sweets to be shared and enjoyed. Includes: Enstrom Dark Chocolate Almond Toffee 4 pc, Enstrom Milk Chocolate Almond Toffee 4 pc, Long Grove Dark Chocolate Covered Almonds 3 oz, McCrea’s Sea Salt Caramels 4 pc, White Chocolate Pretzel.
This gift set includes a Kaweco refillable pen with a .7mm rollerball tip with black ink and a Moleskine® hard cover ruled pocket notebook filled with acid-free paper. Both items are packaged inside a two-piece Moleskine gift box.
Cheers to elevating every elegant sip. This gift set includes two (2) 12 oz. CORKCICLE® Stemless Wine Cups and one (1) 25 oz. CORKCICLE® Canteen.
Laid Back Comfort Gift Set. Gift set includes our OD305 Mink Touch Luxury Fleece Blanket and PL-4198 30 oz. Samson Vacuum Tumbler in an individual mailer gift box. Available in four colors – red, blue, black, gray.
These are just some ideas to get you started but we invite you to browse more giftables at ebcpromo.com!
It’s only October but the holiday season is fast approaching. The smartest thing to do is start now! Get your marketing materials, greeting cards, and corporate gifts before the hustle and bustle of the season takes up all your valuable time!